Merchandising Brand Collections Manager – Reference SSMBCM

·        Brand management

·        Market analytics

·        Building brand equity

·        Communication

·        Brand strategy

·        Leadership

·      Compliance

·        Presenting quarterly postmortem and progress on strategy to Country Manager and Financial Director.

·        Presenting the brand strategy to directors, sales and marketing teams at internal meetings and conferences.

·        Execute and support marketing campaigns in conjunction with the Marketing division aimed at communicating our brand message.

·        Manage and supervise the operations of systems in terms of stock, sales projections and gross profit of the business unit.

·        OTB management.

·        Age stock management as per annual KPI’s.

·        Ensure that collections are updated regularly online through stockists.

·        Monthly analytics of brand performance in retail.

·        Together with Marketing develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month Conduct consumer and market research.

·        Seek out new opportunities that fit with the brand and maximizing all opportunities for growth.

·        Identify how our brand is currently positioned in the market

·        Anticipate consumer trends and keep brand up to date

·        Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.

·        Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.

·        Sourcing suppliers and products that fit

·        Championing the brand internally making sure all elements of the company understand the brand and its goals.

·        Working closely with all parts of the company to ensure commercial goals of the brand are met within the context of the brand.

·        Developing and sustaining strong working relationships with all stakeholders.

·        Communicate our brand personality internally and align company around foundational ideas.

·        Regular contact with current and potential clients to identify their needs and level of satisfaction achieved with the product delivered.

·        Leading and participating in business negotiations with main distributors, end users, retailers and customers.

·        Direct and control activities of sales, distribution, marketing and customer service to maximize the business unit profitability and achieve the weekly, monthly and yearly targets.

·        Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

·        Ensures that there is clear focus and co-ordination of all activities; and that there are clearly communicated performance standards and objectives.

·        Monitors and provides regular feedback on individual performance of immediate subordinates and takes appropriate action where necessary.

·        Conduct performance reviews bi-annually.

·        Appoints, in conjunction with HR appropriately qualified direct reports and ensures that they are fully utilized in terms of their skills set and experience.

·        Acts as a Coach and Mentor to direct reports.

·        Ensures that there are always clear lines of communication both internally and externally.

·        Ensures compliance with relevant legal prescriptions and constraints.

·        Ensures financial and administrative compliance

·        Ensures compliance with BSO Policies, procedures and code-of-ethics requirements.

·        Ensures that all safety measures/procedures are in place and any deviation from policy is dealt with decisively and promptly.